Topics and main lecturers of the conference which will be moderated by Başak Şengül, the experienced screen face of CNN TÜRK are as follows:
Flexibility in Retail and Shoppers’ World
Under the unceasingly and very rapidly changing conditions of our day, flexibility is one of the longest lasting market advantages for retailers whereas it serves as the most important benefits for shoppers. So, what are the practices that bring about flexibility in retail and shopper-oriented marketing? How are practices aimed at raising this flexibility shaped in different sectors? What kind of a road map must be followed to be able to appeal to the changing needs of shoppers? The answers of many questions similar to the above will be conveyed with examples by Alison Chaltas, global leader of Path to Purchase which is a department of Ipsos specializing in retail and shopper researches.
Mood Modelling: Real-time Flexibility with Artifical Intelligence in Understanding our Mood in Social Media
A brand-new artificial intelligence application that can analyze the general mood of the society as reflected on social media platforms has been developed. With this application named as Mood Modelling, it’s now possible to follow the general mood instantly through postings made by individuals on Twitter and to develop flexible, real-time communication and campaigns based on the mood of your target audience. Details will be delivered by Ipsos Marketing Science Director Serkan Ceran and Dr.Ezgi Akpınar Uysal, a Lecturer at Koç University on May 9 through a case study.
Bitcoin Flexibility in Investment Tools
How have cryptocurrencies evolved? How does the underlying Blockchain Platform run? What do increasing and decreasing trends of cryptocurrencies depend on? Do consumers regard cryptocurrencies such as Bitcoin as a reliable investment tool? Will cryptocurrencies have any impact on daily consumption and brand preferences? Many such questions will be answered by expert lecturers on May 9. Participants of the panel include Cüneyt Başaran (General Editor of BloombergHT), Şeref Oğuz (Economy Manager of Sabah Newspaper); Prof. Dr. Emre Alkin (Lecturer in Altınbaş University); Şant Manukyan (Global Strategist) and İsmail Hakkı Polat (Lecturer in Kadir Has University and Columnist in Bloomberg BusinessWeek Türkiye)
Flexible Tactics for Effective and Efficient Digital Advertising Strategies
Andrew Bradford, the Global Leader of Digital Communication Researches in Ipsos, will discuss if digital advertising is as efficient, economic and effective as it is thought to be or not in the first part of his lecture at the conference; and in the second half, he will provide guiding tactics for companies in this regard.
Flexibility in Advertising with the Arrival of Digital Platforms (Panel)
Advertising at Digital Platforms; digital platforms will be discussed both from the perspective of advertising channel and advertisers. The panel which will be moderated by General Manager of Ipsos Connect Turkey, Yasemin Özen Gürelli will host Alemşah Öztürk (4129Grey CHO and Grey EAME CDO), Leyla Akcan (Carat & Vizeum Head of Digital).
Stretching our Personal Borders. Ikigai for a Happier Life
What is your reason for getting up from your bed every morning? Have you found the meaning and purpose of your life or are you aware of it? As an international best-seller guide, Ikigai book dwells on this very subject matter and helps you find your Ikigai for a happier life.
One of the authors of “Ikigai: The Japanese Secret to a Long and Happy Life” which got into best---selling list shortly in Turkey, Frances Miralles will make an inspiring and informative speech at Conference of Innovations in Research on May 9 for you to discover your Ikigai.
Conference will take place between 09.30 – 17.30 hours on the 9th of May.