Innovation in Research Conference’s Main Theme is “Flexibility”

Focused on development of research, and the revenue of which is donated to social projects, Innovation in Research Conference will be held on the 9th of May at Four Seasons Hotel Bosphorus.

The hottest topics of marketing and research will be explored at this conference.

Flexibility is The Theme of this year’s Conference

Mainly due to digitalization and the rapid integration of technology in our lives, the speed of change and transformation in the world exceeds our predictions.

This rapid transformation process, makes conventional strategy approaches no more reliable and being successful with the help of only one competitive advantage is no more possible. We need models which can evolve as needed and which can adjust to every situation.

This process also changes our business questions. And to respond these changing questions we need to bend, to change shape when needed.

In line with these developments, the theme of Innovation in Research Conference is set as “Flexibility” this year. With this framework, we will listen and discuss flexibility in Economics, Retail, Advertising, Research and also we will talk about flexibility in our personal lives.

With Conference Registration Fees, An Education Unit Will Be Established for Children in Şırnak-Cizre

Participation to the conference will be only through donating to Turkish Educational Volunteers Foundation (TEGV). Collected donations will support the education of children in Cizre. TEGV’s Educational Unit in Cizre will be re-established.

For pre-registration you may send an e-mail


  • Alemşah Öztürk graduated from Yıldız Technical University after finishing Kabataş High School. Because of his passion developed in student years for the internet, he started his career early.

    In 1999 he established his first agency, Plus v.2 with his friends. Later on his career, he worked as a creative director in many advertising agencies. With the development of the digital advertising industry, he quit his job on Manajans and found his digital advertising agency 41?29! in 2007.

    He won countless awards with 41?29! and also become co-founder of Arcademonk, Grupanya and Dijital Büro İstanbul in 2010. After 2011, he sold majority share of 41?29! to WPP and pave the way for the agency to become a regional player.

    As of 2015, he merged Grey İstanbul with 41?29! into 4129Grey, which offers service as an integrated full service advertising agency.

  • Alison Chaltas leads Ipsos’ Path to Purchase business. She has been at the forefront of shopper insights & category management for 25+ years, building brands through creative insight-based, shopper-centric solutions.

    Alison established her career with Procter & Gamble with stints in sales and marketing before being part of P&G’s very first category management and shopper insights teams. Alison then made the shift to consulting, co-founding Interscope, a sales and marketing consultancy focused on building brands through retail that was acquired by GfK.

    She is a frequent industry speaker on the future of shopping, a distinguished faculty member of the Path to Purchase Institute, a founding member of the Shopper Marketing League of Leaders and has lectured in channel strategy and shopper marketing at Northwestern University, Michigan State University and the University of Connecticut.

    Alison’s academic credentials include an MBA in marketing & organization behavior at Northwestern’s Kellogg School, an AB in economics at Harvard, and completed advanced work in channels management & communication at New York University.

  • Andrew started his career in various research roles with traditional/disciplined media business across commercial radio, TV and print before moving into the digital arena with AOL Europe. Andrew headed up Insights and Futures with AOL supporting sales, editorial and marketing functions. Nielsen beckoned as Andrew managed industry initiatives in the UK before deploying Online Campaign Ratings (& Cross Campaign Ratings) across Europe. Currently Chief Digital Officer at Ipsos, responsible for new digital products across Advertising and Media Andrew holds a post grad Cert in Business Administration and is a trained Scenario Planner.

  • After finishing the secondary education in Pertevniyal Lisesi, Başak Şengül completed her undergraduate education in her dream school, İstanbul University Faculty of Communications. Her long run desire to be “the reporter” turned into a clear decision in college years. Şengül decided to go for the best in the industry and follow her passion for reporting, so she started to work as an intern at CNNTürk in 2000, and continued as a correspondent for six years after graduating from college. In 2006, she started to moderate “Gece Görüşü” program for three years, then prepared and presented “Farkında Mısınız?” for six months again in CNNTürk.

    In 2009 Şengül worked as an anchorwoman in HaberTürk for a brief period. By September 2009 she was back home in CNNTürk, where she continues with “Bugün” program during the weekdays and follows the agenda in “Akıl Çemberi” on Fridays.

    In 2005, Şengül is awarded with Türkiye Gazeteciler Cemiyeti Achievement Award in the category of news for the series “AB Yolunda Zorlu Başlık: Çocuk İşçiler” [Challenging Chapter on the way to EU: Child Workers]. Şengül is an advocate of affirmative action for children and women in the context of news production. Along the political agenda, educational and scientific developments, she closely follows all news that held hope and represent good examples to the future.

    Şengül is fluent in English. She is interested in Wing Chun, kickboxing and photography, drawing, occasionally swims when she finds the chance. She loves to travel, explore and experience new tastes; likes to follow travelling and cooking shows.

  • Following his graduation from International Relations Department of Boğaziçi University, he completed his postgraduate study at Yeditepe University. Starting his career in Finance Sector, Cüneyt Başaran has worked as trader in Abank and BNP in İstanbul. Then, he settled in London and took the role of Chief of Turkish Desk in Commerzbank and Standard Bank. In 2010, he switched to media sector. He is currently acting as Chief Editor in Bloomberg-HT TV and as well as writing for his opinion column in Habertürk Daily newspaper.

  • After graduating from Saint Michel French High-School in 1987 and from the Faculty of Economy in Istanbul University in 1991, Prof. Dr. Emre Alkin completed his postgraduate studies at Istanbul University in 1993. In 1996, he completed his doctorate study at the same university and was entitled Associate Professor in 1997, and Professor in 2002.

    Prof.Dr.Emre Alkin has assumed the role of Consultant to Chairman of Istanbul Stock Exchange between the years of 1999-2003 and was designated as General Secretary of TİM in 2000 as well as acting as Tax Council Member; and he has also worked for Çukurova Holding, Doğan Holding, Anadolu Holding and Altınbaş Holding. Having authored for economy columns of several newspapers, Prof.Dr.Emre Alkin has worked as economy commentator in TV channels such as TV8, SKYTÜRK, A HABER, CNNTURK, TRTHABER and is currently featuring stories of heroes among us in his page named “We Can’t Help Sharing” in Dünya Newspaper.

    Currently assuming the role of Deputy Dean of Altınbaş University, Alkin is a BoD Member of Göztepe Sportif Inc., a sports club of İzmir and as the General Secretary of Turkish Football Federation. He has been a BoD member in Galatasaray Sportif Inc since July 2017. Alkin participates national and international efforts for the “Resolution of Disputes” between companies and the government. He takes responsibilities in the fields of Payment Systems, Mobile Technologies, Finance and Financial Issues in international companies.

    Prof. Dr. Emre Alkin has authored eight books one of which is in English; his books are;“Risk Management”,“Finansal Aracılığın Evrimi” (Evolution of Financial Intermediation), “Bankalarda Risk Yönetimine Giriş” (Introduction to Risk Managements in Banks), “Dünden Bugüne Gaziantep” (Gaziantep from Past to Present; co-authored with Yalın Alpay), “Her Şey Ekonomi Değil” (Economy is not Everything), "Paylaşmasak Olmazdı”(We Can’t Help Sharing) , “Fikret Mualla’nın Sanatı”(The Art of Fikret Mualla) and “Olaylarla Türkiye Ekonomisi” (Turkish Economy Through Events) awarded as the best business book of 2017. Additionally, his book namely “Seve Seve Aldattım” (I Cheated with Pleasure) that he has authored on the evolution of human relations from the past to present time has become a best-seller.

    Prof. Dr. Emre Alkin’in; “Risk Management”,“Finansal Aracılığın Evrimi”, “Bankalarda Risk Yönetimine Giriş”, Yalın Alpay’la birlikte kaleme aldığı “Dünden Bugüne Gaziantep”, “Her Şey Ekonomi Değil” , "Paylaşmasak Olmazdı”, “Fikret Mualla’nın Sanatı” ve 2017 yılının en iyi iş kitabı seçilen “Olaylarla Türkiye Ekonomisi” isimli, biri İngilizce olmak üzere sekiz kitabı bulunmaktadır. Ayrıca insan ilişkilerinin dünden bugüne evrimi üzerine yazdığı “Seve Seve Aldattım”isimli kitabı da bu yıl çok satan kitaplar arasında yer almıştır.

    Prof. Dr. Emre ALKİN is a father of two children and gives lectures in Turkish, English and French.

  • Ezgi’s main area of expertise are word of mouth, viral marketing and consumer behavior. She holds a PhD in Marketing (2013) from Rotterdam School of Management, Erasmus University. She has been a visiting PhD student at Wharton Business School.

    She received her Bachelors’ with honors in Economics and Business Administration from the Koç University. She got her Master’s degree in Marketing from the Tilburg University, receiving full scholarship. After working at Vrije University Amsterdam, she has joined Koç University in 2017. She has received the McKinsey & Company Best Marketing PhD Dissertation award for the work she has conducted with NYTimes Best Seller author Jonah Berger. Ezgi has presented and acted as session chair in leading conferences such as Association of Consumer Research, Society for Consumer Psychology, European Marketing Academy. Her work has appeared in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing Research, Journal of Business Research, International Journal of Research in Marketing. She has collaborated with several start-ups and international firms for designing and implementing new generation methods and models in the area of social media marketing.

  • Francesc Miralles is an internationally awarded author specialized in spirituality and self-help and has written many popular inspirational books. Born in Barcelona, he studied Journalism, English literature and German, and works as an editor, ikigai advisor and art terapist. His novel Love in Lowercase has been translated into 27 languages. Together with Héctor García has sold more than 250.000 copies of Ikigai: The Japanese Secret to a Long and Happy Life, translated into 38 languages, with special success in USA, UK, Holland, Spain and Turkey.

  • İsmail Hakkı Polat graduated from Middle East Technical University Electrical & Electronics Engineering Department in 1989. Along his professional carrier, he mainly worked in the global leading companies of telecommunications industry such as Siemens, Nortel, Ericsson and Turkcell in different positions ranging from engineering to executive management.

    Since 2004, he has been lecturing on New Media at Kadir Has University as well as setting up the new media services of local media conglomerates such as Dogan Holding, Merkez Broadcasting & Publishing Group and Ciner Media Group as an active consultant. He also works for BBC Media Action as a freelance consultant during the preparation of New Media Journalism Curriculum in Baku Slavic and Baku State Universities.

    Polat is the founder of the first New Media University Department as well as the Founding President of The Digital Transformation Association in Turkey further to his course module authorship for Mobile Journalism at Open School of Journalism in NYC. He has a column in Bloomberg Business Week Turkiye where he shares his opinions on new media, digital transformation and cryptocurrencies on a weekly basis.

  • Leyla Akcan joined Aegis Dentsu in 2011 as Digital Integration Director at Resolutions R&D Business Unit handling coordination between digital and offline teams, new business pitches and all digital systems needs. Having a pivotal role during the Coca-Cola pitch in 2012, she moved on to lead all the digital services for the team. Post her role with Coca-Cola, she also managed one of the biggest accounts within Dentsu Aegis, BDF & Eczacıbası along with some other global clients. Currently, she serves as the Head of Digital overseeing all the digital services within Carat and Vizeum.

    Leyla started her career at OMD in 2002 at Research, TV planning, and Client Services teams respectively. In 2005 she moved on to a Client Services Manager role in TV Planning and Buying at Mediacom. She started her digital career at one of the first digital outsourcing agencies in the market that serviced many global agencies, Zap Medya as Digital Media Director in 2007. She continued her career at Mediacom overseeing some of the biggest accounts in the agency.

    She holds an MBA from Istanbul Bilgi University. She is experienced in finance, FMCG, telco, auto, travel, retail, internet services, media, and technology.

  • Ipsos Marketing Science Director Serkan Ceran, completed his undergraduate degree in Mimar Sinan University statistics program after Şişli Terakki High School. Continuing his education life with Listening to Customer certificate program in Bilgi University, Model Thinking certificate program in Michigan University , The Data Scientist’s Toolbox certificate program in Johns Hopkins University and Marketing Analytics in Virginia University; Serkan is specialized on predictive analytics, non-linear modelling, marketing mix modelling, ROI/ROMI and advertisement activity measurement and pricing researches.

    Working in research sector for nearly 19 years, Serkan managed key customers such as Arçelik, Turkcell, Digiturk and Coca-Cola from time to time and has been managing the Ipsos Marketing Science- Modelling and Pricing section since early 2014.

  • He completed his bachelor’s degree in Istanbul Technical University Industrial Engineering and his Master’s degree in Marmara University Industrial Engineering programs.

    Having started in 1997, his research life has been going on for nearly 18 years with KMG; where he participated in the founding team after 2001 followed by Ipsos.

    Until 2015, he worked as Ipsos Loyalty General Manager and Ipsos Turkey Executive Board Member for 8 yeas. Since 2015, he has been working as Ipsos Turkey CEO.

  • Studying for his graduate degree in Business Administration in English in İstanbul University, Şant Manukyan has completed his MBA in Cornell University. In 2002, he started working for International Markets Department of İş Yatırım and in 2007 he was assigned as Deputy Manager of International Markets. Qualifying as a Global Strategist, Şant Manukyan has been in the post of International Markets Manager since November 2012. He is in charge of reflecting global economic conditions to investors and establishing investment strategies and drawing recommendations for investors based on these strategies.

  • Upon his graduation from The Faculty of Economy of Istanbul University, Şeref Oğuz (1955) has attained his master’s degree in Statistics and Social Policies and his doctorate degree in the field of economy at the same university.

    Starting his career as a journalist in 1972 in Sabah Newspaper, Oğuz has worked as Director of Economy News in Tercüman Newspaper. He has assumed the roles of Publishing Executive for Regional Papers of Günaydın Newspaper, Economy Editor for Meydan Newspaper, Economy Editor for Milliyet Newspaper and Top Manager for Channel 6 and Yeni Yüzyıl Newspaper.

    He has steered the first big online Turkish newspaper namely project. In 1999, Oğuz assumed the role of New Economy consultant at Koç Holding, and has also acted as Info Group Consultancy at Koç Holding.

    He lectured on Virtual Culture as e-MBA academic staff of Bilgi University. He is currently the Manager and Author of Economy in Sabah Newspaper.

Conference Agenda

9 Mayıs/May 2017 - Istanbul, Four Seasons Bosphorus

Master of Ceremony: Başak Şengül, CNN TÜRK


09.30 – 10.00

Welcome Speech

10.00 – 10.30
Sidar Gedik, Conference Chairman

Conference Social Responsibility Project

10.30 – 10.50
Turkish Educational Volunteers Foundation (TEGV)

Flexibility in Retail and Shoppers’ World

10.50 – 11.20
Alison Chaltas – Global President, Ipsos Path to Purhcase

Coffee Break

11.20 - 11.40

Mood Modelling: Real-time Flexibility with Artifical Intelligence in Understanding our Mood in Social Media

11.40 – 12.10
Serkan Ceran, Business Intelligence Scientist, Ipsos & Dr. Ezgi Akpınar Uysal, Koç University

Q&A Session

12.10 – 12.30

Bitcoin Flexibility in Investment Tools

12.30 – 13.30
Moderator: Başak Şengül
Cüneyt Başaran (BloombergHT), Şeref Oğuz (Sabah Newspaper, Economy Manager), Prof. Dr. Emre Alkin (Altınbaş University), Şant Manukyan (Global Strategist), İsmail Hakkı Polat (Kadir Has University &Bloomberg BusinessWeek Turkey columnist)


13.30 – 14.30

Flexible Tactics for Effective and Efficient Digital Advertising Strategies

14.30 – 15.00
Andrew Bradford – Chief Digital Officer, Ipsos Connect

PANEL: Flexibility in Advertising with the Arrival of Digital Platforms

15.00 – 16.00
Moderator: Yasemin Özen Gürelli, Ipsos Connect Türkiye Genel Müdürü
Alemşah Öztürk (CEO/Chief Happiness Officer @4129Grey Chief Digital Officer @GreyEMEA) ve Leyla Akcan (Head of Digital, Carat&Vizeum)

Q&A Session

16.00 – 16.20

Coffee Break

16.20 - 16.40

Stretching our Personal Borders. Ikigai for a Happier Life

16-40 – 17.10
Francesc Miralles - Writer, Ikigai Consultant and Art Therapist

Q&A Session

17.10 – 17.20


17.20 – 17.30
Sidar Gedik

* Simultaneous interpretation (English-Turkish & Turkish-English) will be provided throughout the conference.


Participation to the conference will be only through donating minimum 490 TRY per person to Turkish Educational Volunteers Foundation (TEGV).
Collected donations will support the education of children in Cizre. TEGV’s Educational Unit in Cizre will be re-established.
When a group of 3 people donate, they will have the right to invite 1 more person as a guest.

Bank Account Information:

Account Name: Türkiye Eğitim Gönüllüleri Vakfı
Yapı Kredi Bankası, Beyoğlu Özel Bankacılık Merkezi
Branch Code - Account Nmbr: 410 - 82593556
IBAN : TR38 0006 7010 0000 0082 5935 56

For your Donations with Credit Card please click here.

Important Notice: Before making your donation, please check the availability with the conference team: +90 554 858 2626 /

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Headlines of The Conference of Innovations in Research Are Announced


Conference of Innovation in Research will be held on the 9th of May in Four Seasons Bosphorus Istanbul.

For detailed information